Danice Oelen January 30, 2020 Flyer Designs
Answer the big question: what’s in it for me? right away by alerting customers to what you can do for them. Your business flyer likely addresses a need or problem, so make the benefit explicit and use imagery to reinforce the message.
Sometimes old is new. If you’re not down with the kids and in touch with the latest trends, why not choose a vintage flyer design that embraces the old days?
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.
If you have multiple products you want to showcase–like a new product line or seasonal products–then a simple grid layout is a good way to approach your flyer design. That way, your products will be organized and easy to skim. In this product flyer example you can see how easy it is to see all of the products at once, without the design becoming cluttered or hard to read.
Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, flyer design with cute images can help to grab attention and give people all the feels.
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
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