Sayenne Schoute January 11, 2020 Flyer Designs
Clichés aren’t always a bad thing! Using familiar flyer styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.
Pull more people into your circle by encouraging them to follow you on your social channels and, even better, to tag you as they share their pictures online. You can also use your flyer to ask people who have already bought from you to review your product online—why not use existing reviews and testimonials to provide social proof?
You may want to show your full range of products or services to demonstrate the many different options available. Presenting the various flyer styles and designs that you offer and the many ways they can be used things will help you capture as many customers as possible.
Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.
Illustrations can make a flyer design feel inviting. But creating an illustration in a pinch and within a budget can be tough–unless you do it yourself using icons. Think of a scene that illustrates what your business does. Then, arrange icons on your flyer like you would arrange stickers.
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.