Sayenne Schoute January 11, 2020 Flyer Designs
To keep readers engaged, it helps to add surprising elements to your flyer design. You can do this by dividing your flyer into different sections with color block backgrounds, or by applying different color filters to sections of your flyer.
Tapping into seasonality and current events will ensure that your message is relevant and timely. It can be a promotion or a special event or just a flyer design element that ties into the symbols associated with the fall or the December holiday season or whatever else is going on that’s relevant to your brand and products.
Consumers like to know what they’re getting. That’s why it’s a good idea to include a big picture of your product–or even use it as a background image for your flyer. ust make sure that the text stand out against the background. Using bold, blocky text can help. You could also overlay your image with a transparent color filter.
Sometimes old is new. If you’re not down with the kids and in touch with the latest trends, why not choose a vintage flyer design that embraces the old days?
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.