Sayenne Schoute January 11, 2020 Flyer Designs
Answer the big question: what’s in it for me? right away by alerting customers to what you can do for them. Your business flyer likely addresses a need or problem, so make the benefit explicit and use imagery to reinforce the message.
Clichés aren’t always a bad thing! Using familiar flyer styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.
Tapping into seasonality and current events will ensure that your message is relevant and timely. It can be a promotion or a special event or just a flyer design element that ties into the symbols associated with the fall or the December holiday season or whatever else is going on that’s relevant to your brand and products.
To ensure that distributing a flyer is worth your time, you will probably want to track the ROI of your flyers. Include a clear CTA (call-to-action) that not only prompts people to want to check out your business, but that will also enable you to track how many customers you pulled in with your flyer.
You may want to show your full range of products or services to demonstrate the many different options available. Presenting the various flyer styles and designs that you offer and the many ways they can be used things will help you capture as many customers as possible.
Beyond the content and design of what’s on the flyer, consider the flyer itself. Most flyers tend to come in a pretty standard size, so consider what you can do to make yours different. Try going smaller to make it easier to handle or go big for an impressive high-end product.