Sayenne Schoute January 11, 2020 Flyer Designs
You don’t need to go overboard and stuff the flyer full of every ounce of information you have available. Decide on one key message and then focus on that. Minimalist designs with a lot of space can really help to focus attention on what matters.
An unusual image (whether it’s a photo or an illustration) helps draw attention and encourages people to take a closer look at your flyer. Try putting a unique spin on your product or blending it with other settings, objects, or people relevant to your business. Squarespace have used a combination of photography and graphics to create an eye catching flyer to encouraging people
For a lot of people, your flyer will their first introduction to your business. That’s why, if you want to appeal to your target audience, you should try to incorporate your business’ personality into your flyer design. What color scheme reflects your brand? What style–quirky? Sophisticated? Approachable?
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.