Ava Steltenpool January 8, 2020 Flyer Designs
For a lot of people, your flyer will their first introduction to your business. That’s why, if you want to appeal to your target audience, you should try to incorporate your business’ personality into your flyer design. What color scheme reflects your brand? What style–quirky? Sophisticated? Approachable?
You don’t need to go overboard and stuff the flyer full of every ounce of information you have available. Decide on one key message and then focus on that. Minimalist designs with a lot of space can really help to focus attention on what matters.
Beyond the content and design of what’s on the flyer, consider the flyer itself. Most flyers tend to come in a pretty standard size, so consider what you can do to make yours different. Try going smaller to make it easier to handle or go big for an impressive high-end product.
Sometimes old is new. If you’re not down with the kids and in touch with the latest trends, why not choose a vintage flyer design that embraces the old days?
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
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