Katarina van der Spoel January 11, 2020 Flyer Designs
Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.
Sometimes old is new. If you’re not down with the kids and in touch with the latest trends, why not choose a vintage flyer design that embraces the old days?
Answer the big question: what’s in it for me? right away by alerting customers to what you can do for them. Your business flyer likely addresses a need or problem, so make the benefit explicit and use imagery to reinforce the message.
Think outside the flyer box and get creative with its shape, maybe even turning it into something that can be repurposed. If you can get people using the flyer instead of throwing it away, you’ve succeeded! Consider creating a flyer that’s a door hanger or a postcard, or perhaps an interactive design that inspires the customer to fold it or play around with it in some capacity.
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.
Clichés aren’t always a bad thing! Using familiar flyer styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.
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