Sayenne Schoute January 9, 2020 Flyer Templates
Flyers are cost-effective. Designing and printing flyers can be cheaper than overhauling your website, paying for a billboard, or running social media ads.
You should have a clear picture of your ideal client/customer and what kind of lifestyle they`ve got. Knowing who you`re targeting with your flyer will influence the design elements and language you use in your flyer. So, before you begin your flyer design, be clear about who you’re targeting.
The photos, illustrations, shapes, lines and colours you use in your flyer aren’t just about creating a pretty flyer. They all have a function. They should tie in with your business brand and accurately represent the type of service or product you offer. They should also appeal to your target audience and create an emotional response in them.
Often, businesses have no idea where to begin when it comes to producing great flyers. This inevitably leads to flyers that are so poorly designed that potential clients don’t even notice them. Ensure that you get the design aspect of creating your flyer right. Use a Microsoft flyer templates, like those available at Envato Elements and GraphicRiver.
We see them every day—in the mail, at work or school, on community bulletin boards, in store windows: Flyers. That’s right, those bits of paper that often end up in the trash, trampled in the street, or buried under a pile of bills. But if they’re doing their job (read: have been designed well), flyers should catch your attention and maybe even get you to take action (attend this grand opening; use that coupon; buy tickets to this concert—you get the idea).
Flyers aren’t just for garage sales, basement concerts, and lost dogs. The numbers don’t lie:
~ 79% of small-to-medium business owners (SMEs) use flyers and brochures as part of their marketing activities,
~ 85% of consumers said they are more likely to shop with a small business that has professionally printed materials, such as business cards, signs, and flyers,
~ Over $15 billion was spent on flyer printing in the US alone in 2017.