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Sayenne Schoute December 1, 2019 Flyer Designs

Creating eye catching flyers can be difficult if your small business doesn’t have a designer on staff, but Venngage’s business flyers are ideal for those without design experience.

Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.

Flyers are one of the oldest, most foolproof advertising tools in the book. We’re used to receiving flyers everywhere: in our mail boxes, on the street, in stores and restaurants. But are flyers still effective in 2019/2020?

A well thought out, well-designed flyer should be:
~ Eye-catching–enough to make people stop and take an interest in reading it.
~ Targeted–the flyer needs to speak directly to the audience you’re targeting.
~ Informative–people should know what the flyer is advertising and where they can find out more.
~ Convincing–the flyer should get people excited about your product, service or event.

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The fonts you choose can make or break your flyer design. Not only does font selection determine how easily your flyer is to read, it also plays an essential role in the look of your flyer. Combining two or three different fonts can give your flyer some real flare. Try pairing a bold, decorative title font with a more pared down body font.

Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.

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