Ava Steltenpool November 29, 2019 Flyer Designs
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.
Flyer design is an opportunity to play around with unconventional layouts. That means you don’t have to stick to the classic left-to-right layout. For example, you could position your product in the center of your flyer and circle product details around it.
Illustrations can make a flyer design feel inviting. But creating an illustration in a pinch and within a budget can be tough–unless you do it yourself using icons. Think of a scene that illustrates what your business does. Then, arrange icons on your flyer like you would arrange stickers.
The fonts you choose can make or break your flyer design. Not only does font selection determine how easily your flyer is to read, it also plays an essential role in the look of your flyer. Combining two or three different fonts can give your flyer some real flare. Try pairing a bold, decorative title font with a more pared down body font.
Icons can also be used to represent different options offered by your business. Look for a simple icon that illustrates your option, and differentiate the options by using different colored flyer background.