Ava Steltenpool November 29, 2019 Flyer Designs
Beautiful imagery is a great way to draw people in and get people looking at your flyer. The images should be of a high quality and visually impactful.
Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, flyer design with cute images can help to grab attention and give people all the feels.
If your flyer has a busy background image, it can be easy for text to get lost in it. This is an opportunity to introduce some functional design elements to your flyer. Try overlaying shapes over your background image and adjusting the transparency so some of the background still peaks through. That way, your text will be able to pop without the background image being obscured.
Tapping into seasonality and current events will ensure that your message is relevant and timely. It can be a promotion or a special event or just a flyer design element that ties into the symbols associated with the fall or the December holiday season or whatever else is going on that’s relevant to your brand and products.
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.
You don’t want to spend your money on a flyer that people will take one look at and then forget. What’s the specific action you want them to take? Do you want them to go to your store, download an app or attend an event? Make this clear! People shouldn’t have to guess.