Danice Oelen January 11, 2020 Flyer Designs
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
Clichés aren’t always a bad thing! Using familiar flyer styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.
Illustrations can make a flyer design feel inviting. But creating an illustration in a pinch and within a budget can be tough–unless you do it yourself using icons. Think of a scene that illustrates what your business does. Then, arrange icons on your flyer like you would arrange stickers.
Sometimes old is new. If you’re not down with the kids and in touch with the latest trends, why not choose a vintage flyer design that embraces the old days?
Pull more people into your circle by encouraging them to follow you on your social channels and, even better, to tag you as they share their pictures online. You can also use your flyer to ask people who have already bought from you to review your product online—why not use existing reviews and testimonials to provide social proof?
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