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Danice Oelen December 8, 2019 Flyer Designs

Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.

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Clichés aren’t always a bad thing! Using familiar flyer styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.

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When designing your product flyer, think about the personality you want to communicate. Is your business fun and easygoing? Is it reliable? Is it innovative, or more traditional? Since flyers are such an instantaneous marketing material you need to make an impression on potential customers, and fast.

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Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.

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