Katarina van der Spoel January 11, 2020 Flyer Designs
Pull more people into your circle by encouraging them to follow you on your social channels and, even better, to tag you as they share their pictures online. You can also use your flyer to ask people who have already bought from you to review your product online—why not use existing reviews and testimonials to provide social proof?
Icons – those simple vector graphics that you see everywhere–are handy for packing meaning into a small page. Because they’re simple and recognizable, you can use icons to reinforce (and sometimes even replace) text in your flyer design. Icons can seem overwhelming if you’re new to design, but once you understand their purpose icons are super easy to use.
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, flyer design with cute images can help to grab attention and give people all the feels.
You can use a QR code as a CTA to encourage readers to find out more about your business, to get exclusive offers, or even to enter a contest. They’re easy to work seamlessly into your flyer design–just make sure to include a short description in case the QR code doesn’t work.
One of the easiest ways to recognize a brand is through their brand colors. Incorporating your brand colors into your flyer design will help keep your branding cohesive across all platforms, digital and print. You can either design your entire flyer in your brand colors, or you can use them as accent colors.
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