Katarina van der Spoel January 11, 2020 Flyer Designs
Less is always more, except when it’s not. You can use lots of different brightly colored shapes to help break up information heavy flyers so that they are easier to read. Use shapes to help highlight testimonials, quotes, icons, or important information about your business. Stick to basic shape and 2-3 colors to make sure you don’t overwhelm your reader.
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.
Don’t underestimate the power of a bold header. After all, it’s probably the first thing that someone scrolling through social media is likely to see–and it’s a great opportunity to do something outside of the box. Your flyer header is an opportunity to use a decorative font, creative visuals, and an eye-catching color scheme.
Beyond the content and design of what’s on the flyer, consider the flyer itself. Most flyers tend to come in a pretty standard size, so consider what you can do to make yours different. Try going smaller to make it easier to handle or go big for an impressive high-end product.
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.
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