Katarina van der Spoel January 11, 2020 Flyer Designs
While it may be tempting to hop onto the latest marketing trend and use whatever social app is making the headlines right now, sometimes tried-and-tested tools are the most effective—like flyers. The shiny leaflets handed out on the street—that often end up in the next trash can—still have a place in today’s marketing campaigns.
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.
You may want to show your full range of products or services to demonstrate the many different options available. Presenting the various flyer styles and designs that you offer and the many ways they can be used things will help you capture as many customers as possible.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
Creating eye catching flyers can be difficult if your small business doesn’t have a designer on staff, but Venngage’s business flyers are ideal for those without design experience.
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