Danice Oelen December 31, 2019 Flyer Templates
We see them every day—in the mail, at work or school, on community bulletin boards, in store windows: Flyers. That’s right, those bits of paper that often end up in the trash, trampled in the street, or buried under a pile of bills. But if they’re doing their job (read: have been designed well), flyers should catch your attention and maybe even get you to take action (attend this grand opening; use that coupon; buy tickets to this concert—you get the idea).
Your flyer’s headline needs to be the first thing that your target audience will see. So, it’s got to catch their attention with its colour, size, and message. At first glance, it should tell your audience what your flyer is about and entice them to keep reading.
The photos, illustrations, shapes, lines and colours you use in your flyer aren’t just about creating a pretty flyer. They all have a function. They should tie in with your business brand and accurately represent the type of service or product you offer. They should also appeal to your target audience and create an emotional response in them.
You should have a clear picture of your ideal client/customer and what kind of lifestyle they`ve got. Knowing who you`re targeting with your flyer will influence the design elements and language you use in your flyer. So, before you begin your flyer design, be clear about who you’re targeting.