Mita Kasansoewirjo January 3, 2020 Flyer Designs
To keep readers engaged, it helps to add surprising elements to your flyer design. You can do this by dividing your flyer into different sections with color block backgrounds, or by applying different color filters to sections of your flyer.
When designing your product flyer, think about the personality you want to communicate. Is your business fun and easygoing? Is it reliable? Is it innovative, or more traditional? Since flyers are such an instantaneous marketing material you need to make an impression on potential customers, and fast.
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.
Sometimes old is new. If you’re not down with the kids and in touch with the latest trends, why not choose a vintage flyer design that embraces the old days?
Flyer design is an opportunity to play around with unconventional layouts. That means you don’t have to stick to the classic left-to-right layout. For example, you could position your product in the center of your flyer and circle product details around it.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
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