Danice Oelen December 24, 2019 Flyer Designs
The fonts you choose can make or break your flyer design. Not only does font selection determine how easily your flyer is to read, it also plays an essential role in the look of your flyer. Combining two or three different fonts can give your flyer some real flare. Try pairing a bold, decorative title font with a more pared down body font.
Beautiful imagery is a great way to draw people in and get people looking at your flyer. The images should be of a high quality and visually impactful.
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Consumers like to know what they’re getting. That’s why it’s a good idea to include a big picture of your product–or even use it as a background image for your flyer. ust make sure that the text stand out against the background. Using bold, blocky text can help. You could also overlay your image with a transparent color filter.
To ensure that distributing a flyer is worth your time, you will probably want to track the ROI of your flyers. Include a clear CTA (call-to-action) that not only prompts people to want to check out your business, but that will also enable you to track how many customers you pulled in with your flyer.
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