Mita Kasansoewirjo December 1, 2019 Flyer Designs
When designing your product flyer, think about the personality you want to communicate. Is your business fun and easygoing? Is it reliable? Is it innovative, or more traditional? Since flyers are such an instantaneous marketing material you need to make an impression on potential customers, and fast.
Flyer design is an opportunity to play around with unconventional layouts. That means you don’t have to stick to the classic left-to-right layout. For example, you could position your product in the center of your flyer and circle product details around it.
You can use a QR code as a CTA to encourage readers to find out more about your business, to get exclusive offers, or even to enter a contest. They’re easy to work seamlessly into your flyer design–just make sure to include a short description in case the QR code doesn’t work.
Flyers are one of the oldest, most foolproof advertising tools in the book. We’re used to receiving flyers everywhere: in our mail boxes, on the street, in stores and restaurants. But are flyers still effective in 2019/2020?
Make your business flyer stand out by using interesting photography, shapes, and icons in the flyer background. Flyers are designed to grab attention, so it makes sense to utilize as many clever design hacks as you can.
Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, flyer design with cute images can help to grab attention and give people all the feels.
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