Sayenne Schoute January 16, 2020 Flyer Designs
Less is always more, except when it’s not. You can use lots of different brightly colored shapes to help break up information heavy flyers so that they are easier to read. Use shapes to help highlight testimonials, quotes, icons, or important information about your business. Stick to basic shape and 2-3 colors to make sure you don’t overwhelm your reader.
Cartoons and graphics flyer can be a fun way to bring to life your message and build an approachable brand personality. To get even more on-trend, go full emoji!
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Make your business flyer stand out by using interesting photography, shapes, and icons in the flyer background. Flyers are designed to grab attention, so it makes sense to utilize as many clever design hacks as you can.
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.
A well thought out, well-designed flyer should be:
~ Eye-catching–enough to make people stop and take an interest in reading it.
~ Targeted–the flyer needs to speak directly to the audience you’re targeting.
~ Informative–people should know what the flyer is advertising and where they can find out more.
~ Convincing–the flyer should get people excited about your product, service or event.
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