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Ava Steltenpool January 11, 2020 Flyer Designs

Clichés aren’t always a bad thing! Using familiar flyer styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.

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While it may be tempting to hop onto the latest marketing trend and use whatever social app is making the headlines right now, sometimes tried-and-tested tools are the most effective—like flyers. The shiny leaflets handed out on the street—that often end up in the next trash can—still have a place in today’s marketing campaigns.

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Icons can also be used to represent different options offered by your business. Look for a simple icon that illustrates your option, and differentiate the options by using different colored flyer background.

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Attract people’s attention with vibrant colors and lively designs. Go for a bold red background or use contrast to your advantage with a neon accent on a dark base. You can also use colors to reinforce your message, like greens and yellows for a health brand or primary colors for kids.

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If your brand allows it, dare to take some risks and be provocative. Make a bold claim, be overdramatic, use humor if you have it and maybe even lean on some swear words if appropriate (or if inappropriate and you really want to make a flyer statement).

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Less is always more, except when it’s not. You can use lots of different brightly colored shapes to help break up information heavy flyers so that they are easier to read. Use shapes to help highlight testimonials, quotes, icons, or important information about your business. Stick to basic shape and 2-3 colors to make sure you don’t overwhelm your reader.

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