Danice Oelen January 12, 2020 Flyer Templates
Flyers are cost-effective. Designing and printing flyers can be cheaper than overhauling your website, paying for a billboard, or running social media ads.
The photos, illustrations, shapes, lines and colours you use in your flyer aren’t just about creating a pretty flyer. They all have a function. They should tie in with your business brand and accurately represent the type of service or product you offer. They should also appeal to your target audience and create an emotional response in them.
Do you need to announce an upcoming sale? Do you want to promote your booth at a trade fair? Is it time to publicise the opening of a new store? Flyers are an eye-catching and cost-effective way to successfully target your ideal customer.
Contact info like your website, email address, phone number, etc. are critical pieces of information for every flyer. After all, if you don’t add your contact info, how will your potential client/customer know where to find you to access the product, service or event you’re promoting?
You can reach the audience you want. Depending on how and where you distribute a flyer, you can get in front of a targeted audience or a more broad one. Think about where your audience spends their time (are there any coffee shops or small businesses that they frequent?) and then look into posting your flyer there.
You should have a clear picture of your ideal client/customer and what kind of lifestyle they`ve got. Knowing who you`re targeting with your flyer will influence the design elements and language you use in your flyer. So, before you begin your flyer design, be clear about who you’re targeting.