Ava Steltenpool January 10, 2020 Flyer Designs
Beautiful imagery is a great way to draw people in and get people looking at your flyer. The images should be of a high quality and visually impactful.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Think outside the flyer box and get creative with its shape, maybe even turning it into something that can be repurposed. If you can get people using the flyer instead of throwing it away, you’ve succeeded! Consider creating a flyer that’s a door hanger or a postcard, or perhaps an interactive design that inspires the customer to fold it or play around with it in some capacity.
Don’t underestimate the power of a bold header. After all, it’s probably the first thing that someone scrolling through social media is likely to see–and it’s a great opportunity to do something outside of the box. Your flyer header is an opportunity to use a decorative font, creative visuals, and an eye-catching color scheme.
Icons can also be used to represent different options offered by your business. Look for a simple icon that illustrates your option, and differentiate the options by using different colored flyer background.
Flyers are one of the oldest, most foolproof advertising tools in the book. We’re used to receiving flyers everywhere: in our mail boxes, on the street, in stores and restaurants. But are flyers still effective in 2019/2020?
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