Katarina van der Spoel February 6, 2020 Flyer Designs
If you have multiple products you want to showcase–like a new product line or seasonal products–then a simple grid layout is a good way to approach your flyer design. That way, your products will be organized and easy to skim. In this product flyer example you can see how easy it is to see all of the products at once, without the design becoming cluttered or hard to read.
You may want to show your full range of products or services to demonstrate the many different options available. Presenting the various flyer styles and designs that you offer and the many ways they can be used things will help you capture as many customers as possible.
You don’t want to spend your money on a flyer that people will take one look at and then forget. What’s the specific action you want them to take? Do you want them to go to your store, download an app or attend an event? Make this clear! People shouldn’t have to guess.
A well thought out, well-designed flyer should be:
~ Eye-catching–enough to make people stop and take an interest in reading it.
~ Targeted–the flyer needs to speak directly to the audience you’re targeting.
~ Informative–people should know what the flyer is advertising and where they can find out more.
~ Convincing–the flyer should get people excited about your product, service or event.
Don’t underestimate the power of a bold header. After all, it’s probably the first thing that someone scrolling through social media is likely to see–and it’s a great opportunity to do something outside of the box. Your flyer header is an opportunity to use a decorative font, creative visuals, and an eye-catching color scheme.
Clichés aren’t always a bad thing! Using familiar flyer styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.