Katarina van der Spoel February 6, 2020 Flyer Designs
To keep readers engaged, it helps to add surprising elements to your flyer design. You can do this by dividing your flyer into different sections with color block backgrounds, or by applying different color filters to sections of your flyer.
Answer the big question: what’s in it for me? right away by alerting customers to what you can do for them. Your business flyer likely addresses a need or problem, so make the benefit explicit and use imagery to reinforce the message.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, flyer design with cute images can help to grab attention and give people all the feels.
Less is always more, except when it’s not. You can use lots of different brightly colored shapes to help break up information heavy flyers so that they are easier to read. Use shapes to help highlight testimonials, quotes, icons, or important information about your business. Stick to basic shape and 2-3 colors to make sure you don’t overwhelm your reader.
If your brand allows it, dare to take some risks and be provocative. Make a bold claim, be overdramatic, use humor if you have it and maybe even lean on some swear words if appropriate (or if inappropriate and you really want to make a flyer statement).