Katarina van der Spoel February 6, 2020 Flyer Designs
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
Clichés aren’t always a bad thing! Using familiar flyer styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.
Illustrations can make a flyer design feel inviting. But creating an illustration in a pinch and within a budget can be tough–unless you do it yourself using icons. Think of a scene that illustrates what your business does. Then, arrange icons on your flyer like you would arrange stickers.
You may want to show your full range of products or services to demonstrate the many different options available. Presenting the various flyer styles and designs that you offer and the many ways they can be used things will help you capture as many customers as possible.
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.