Ava Steltenpool January 25, 2020 Flyer Designs
Icons – those simple vector graphics that you see everywhere–are handy for packing meaning into a small page. Because they’re simple and recognizable, you can use icons to reinforce (and sometimes even replace) text in your flyer design. Icons can seem overwhelming if you’re new to design, but once you understand their purpose icons are super easy to use.
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.
Beyond the content and design of what’s on the flyer, consider the flyer itself. Most flyers tend to come in a pretty standard size, so consider what you can do to make yours different. Try going smaller to make it easier to handle or go big for an impressive high-end product.
To ensure that distributing a flyer is worth your time, you will probably want to track the ROI of your flyers. Include a clear CTA (call-to-action) that not only prompts people to want to check out your business, but that will also enable you to track how many customers you pulled in with your flyer.
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
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