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Katarina van der Spoel December 20, 2019 Flyer Designs

For a lot of people, your flyer will their first introduction to your business. That’s why, if you want to appeal to your target audience, you should try to incorporate your business’ personality into your flyer design. What color scheme reflects your brand? What style–quirky? Sophisticated? Approachable?

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Flyers are one of the oldest, most foolproof advertising tools in the book. We’re used to receiving flyers everywhere: in our mail boxes, on the street, in stores and restaurants. But are flyers still effective in 2019/2020?

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To ensure that distributing a flyer is worth your time, you will probably want to track the ROI of your flyers. Include a clear CTA (call-to-action) that not only prompts people to want to check out your business, but that will also enable you to track how many customers you pulled in with your flyer.

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One of the easiest ways to recognize a brand is through their brand colors. Incorporating your brand colors into your flyer design will help keep your branding cohesive across all platforms, digital and print. You can either design your entire flyer in your brand colors, or you can use them as accent colors.

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You don’t want to spend your money on a flyer that people will take one look at and then forget. What’s the specific action you want them to take? Do you want them to go to your store, download an app or attend an event? Make this clear! People shouldn’t have to guess.

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You can use a QR code as a CTA to encourage readers to find out more about your business, to get exclusive offers, or even to enter a contest. They’re easy to work seamlessly into your flyer design–just make sure to include a short description in case the QR code doesn’t work.

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