Cecil Megens December 7, 2019 Flyer Templates
To make a flyer in Word that`ll capture your audience`s attention, you need a premium flyer template. But if you want your flyer to hold your audience`s attention and persuade them to take a desired action, then you need to read these five quick tips to making effective flyers.
Your flyer’s headline needs to be the first thing that your target audience will see. So, it’s got to catch their attention with its colour, size, and message. At first glance, it should tell your audience what your flyer is about and entice them to keep reading.
The photos, illustrations, shapes, lines and colours you use in your flyer aren’t just about creating a pretty flyer. They all have a function. They should tie in with your business brand and accurately represent the type of service or product you offer. They should also appeal to your target audience and create an emotional response in them.
Flyers aren’t just for garage sales, basement concerts, and lost dogs. The numbers don’t lie:
~ 79% of small-to-medium business owners (SMEs) use flyers and brochures as part of their marketing activities,
~ 85% of consumers said they are more likely to shop with a small business that has professionally printed materials, such as business cards, signs, and flyers,
~ Over $15 billion was spent on flyer printing in the US alone in 2017.
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