Katarina van der Spoel December 17, 2019 Flyer Designs
Flyer design is an opportunity to play around with unconventional layouts. That means you don’t have to stick to the classic left-to-right layout. For example, you could position your product in the center of your flyer and circle product details around it.
Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.
Icons can also be used to represent different options offered by your business. Look for a simple icon that illustrates your option, and differentiate the options by using different colored flyer background.
If your brand allows it, dare to take some risks and be provocative. Make a bold claim, be overdramatic, use humor if you have it and maybe even lean on some swear words if appropriate (or if inappropriate and you really want to make a flyer statement).
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Answer the big question: what’s in it for me? right away by alerting customers to what you can do for them. Your business flyer likely addresses a need or problem, so make the benefit explicit and use imagery to reinforce the message.
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