Katarina van der Spoel January 14, 2020 Flyer Designs
Creating eye catching flyers can be difficult if your small business doesn’t have a designer on staff, but Venngage’s business flyers are ideal for those without design experience.
Flyer design is an opportunity to play around with unconventional layouts. That means you don’t have to stick to the classic left-to-right layout. For example, you could position your product in the center of your flyer and circle product details around it.
Less is always more, except when it’s not. You can use lots of different brightly colored shapes to help break up information heavy flyers so that they are easier to read. Use shapes to help highlight testimonials, quotes, icons, or important information about your business. Stick to basic shape and 2-3 colors to make sure you don’t overwhelm your reader.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Tapping into seasonality and current events will ensure that your message is relevant and timely. It can be a promotion or a special event or just a flyer design element that ties into the symbols associated with the fall or the December holiday season or whatever else is going on that’s relevant to your brand and products.
Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.
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