Cecil Megens January 8, 2020 Flyer Designs
Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, flyer design with cute images can help to grab attention and give people all the feels.
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
If your flyer has a busy background image, it can be easy for text to get lost in it. This is an opportunity to introduce some functional design elements to your flyer. Try overlaying shapes over your background image and adjusting the transparency so some of the background still peaks through. That way, your text will be able to pop without the background image being obscured.
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Think outside the flyer box and get creative with its shape, maybe even turning it into something that can be repurposed. If you can get people using the flyer instead of throwing it away, you’ve succeeded! Consider creating a flyer that’s a door hanger or a postcard, or perhaps an interactive design that inspires the customer to fold it or play around with it in some capacity.