Sayenne Schoute January 9, 2020 Flyer Designs
For a lot of people, your flyer will their first introduction to your business. That’s why, if you want to appeal to your target audience, you should try to incorporate your business’ personality into your flyer design. What color scheme reflects your brand? What style–quirky? Sophisticated? Approachable?
Pull more people into your circle by encouraging them to follow you on your social channels and, even better, to tag you as they share their pictures online. You can also use your flyer to ask people who have already bought from you to review your product online—why not use existing reviews and testimonials to provide social proof?
Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, flyer design with cute images can help to grab attention and give people all the feels.
Less is always more, except when it’s not. You can use lots of different brightly colored shapes to help break up information heavy flyers so that they are easier to read. Use shapes to help highlight testimonials, quotes, icons, or important information about your business. Stick to basic shape and 2-3 colors to make sure you don’t overwhelm your reader.
When designing your product flyer, think about the personality you want to communicate. Is your business fun and easygoing? Is it reliable? Is it innovative, or more traditional? Since flyers are such an instantaneous marketing material you need to make an impression on potential customers, and fast.
Creating eye catching flyers can be difficult if your small business doesn’t have a designer on staff, but Venngage’s business flyers are ideal for those without design experience.
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