Cecil Megens January 11, 2020 Flyer Designs
Less is always more, except when it’s not. You can use lots of different brightly colored shapes to help break up information heavy flyers so that they are easier to read. Use shapes to help highlight testimonials, quotes, icons, or important information about your business. Stick to basic shape and 2-3 colors to make sure you don’t overwhelm your reader.
Tapping into seasonality and current events will ensure that your message is relevant and timely. It can be a promotion or a special event or just a flyer design element that ties into the symbols associated with the fall or the December holiday season or whatever else is going on that’s relevant to your brand and products.
If your flyer has a busy background image, it can be easy for text to get lost in it. This is an opportunity to introduce some functional design elements to your flyer. Try overlaying shapes over your background image and adjusting the transparency so some of the background still peaks through. That way, your text will be able to pop without the background image being obscured.
Flyers are one of the oldest, most foolproof advertising tools in the book. We’re used to receiving flyers everywhere: in our mail boxes, on the street, in stores and restaurants. But are flyers still effective in 2019/2020?
Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.
If your brand allows it, dare to take some risks and be provocative. Make a bold claim, be overdramatic, use humor if you have it and maybe even lean on some swear words if appropriate (or if inappropriate and you really want to make a flyer statement).