Cecil Megens January 11, 2020 Flyer Designs
You don’t need to go overboard and stuff the flyer full of every ounce of information you have available. Decide on one key message and then focus on that. Minimalist designs with a lot of space can really help to focus attention on what matters.
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.
Icons can also be used to represent different options offered by your business. Look for a simple icon that illustrates your option, and differentiate the options by using different colored flyer background.
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.
You don’t want to spend your money on a flyer that people will take one look at and then forget. What’s the specific action you want them to take? Do you want them to go to your store, download an app or attend an event? Make this clear! People shouldn’t have to guess.
Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.