Katarina van der Spoel February 6, 2020 Flyer Designs
Sometimes old is new. If you’re not down with the kids and in touch with the latest trends, why not choose a vintage flyer design that embraces the old days?
One of the easiest ways to recognize a brand is through their brand colors. Incorporating your brand colors into your flyer design will help keep your branding cohesive across all platforms, digital and print. You can either design your entire flyer in your brand colors, or you can use them as accent colors.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
When designing your product flyer, think about the personality you want to communicate. Is your business fun and easygoing? Is it reliable? Is it innovative, or more traditional? Since flyers are such an instantaneous marketing material you need to make an impression on potential customers, and fast.
For a lot of people, your flyer will their first introduction to your business. That’s why, if you want to appeal to your target audience, you should try to incorporate your business’ personality into your flyer design. What color scheme reflects your brand? What style–quirky? Sophisticated? Approachable?
The fonts you choose can make or break your flyer design. Not only does font selection determine how easily your flyer is to read, it also plays an essential role in the look of your flyer. Combining two or three different fonts can give your flyer some real flare. Try pairing a bold, decorative title font with a more pared down body font.
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