Katarina van der Spoel January 5, 2020 Flyer Designs
Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.
An unusual image (whether it’s a photo or an illustration) helps draw attention and encourages people to take a closer look at your flyer. Try putting a unique spin on your product or blending it with other settings, objects, or people relevant to your business. Squarespace have used a combination of photography and graphics to create an eye catching flyer to encouraging people
Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, flyer design with cute images can help to grab attention and give people all the feels.
Flyer design is an opportunity to play around with unconventional layouts. That means you don’t have to stick to the classic left-to-right layout. For example, you could position your product in the center of your flyer and circle product details around it.
Make your business flyer stand out by using interesting photography, shapes, and icons in the flyer background. Flyers are designed to grab attention, so it makes sense to utilize as many clever design hacks as you can.
Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of flyer design or an element of surprise will help to draw the customer in to see what you have to say.