Cecil Megens December 13, 2019 Flyer Designs
Pull more people into your circle by encouraging them to follow you on your social channels and, even better, to tag you as they share their pictures online. You can also use your flyer to ask people who have already bought from you to review your product online—why not use existing reviews and testimonials to provide social proof?
One of the easiest ways to recognize a brand is through their brand colors. Incorporating your brand colors into your flyer design will help keep your branding cohesive across all platforms, digital and print. You can either design your entire flyer in your brand colors, or you can use them as accent colors.
Icons – those simple vector graphics that you see everywhere–are handy for packing meaning into a small page. Because they’re simple and recognizable, you can use icons to reinforce (and sometimes even replace) text in your flyer design. Icons can seem overwhelming if you’re new to design, but once you understand their purpose icons are super easy to use.
Icons can also be used to represent different options offered by your business. Look for a simple icon that illustrates your option, and differentiate the options by using different colored flyer background.
Flyers are one of the oldest, most foolproof advertising tools in the book. We’re used to receiving flyers everywhere: in our mail boxes, on the street, in stores and restaurants. But are flyers still effective in 2019/2020?
If your flyer has a busy background image, it can be easy for text to get lost in it. This is an opportunity to introduce some functional design elements to your flyer. Try overlaying shapes over your background image and adjusting the transparency so some of the background still peaks through. That way, your text will be able to pop without the background image being obscured.
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