Katarina van der Spoel December 29, 2019 Flyer Designs
Icons – those simple vector graphics that you see everywhere–are handy for packing meaning into a small page. Because they’re simple and recognizable, you can use icons to reinforce (and sometimes even replace) text in your flyer design. Icons can seem overwhelming if you’re new to design, but once you understand their purpose icons are super easy to use.
Sometimes going really dark can attract as much attention as bright colors. Black flyers is particularly effective for luxury brands or to communicate danger, horror or nighttime.
Beautiful imagery is a great way to draw people in and get people looking at your flyer. The images should be of a high quality and visually impactful.
For a lot of people, your flyer will their first introduction to your business. That’s why, if you want to appeal to your target audience, you should try to incorporate your business’ personality into your flyer design. What color scheme reflects your brand? What style–quirky? Sophisticated? Approachable?
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