Sela Pothuizen May 23, 2020 Persuasive
Successful arguments build on three essential rhetorical components: logos (logical reasoning); pathos (passionate reasoning); and ethos (ethical reasoning). We`ve already covered logos and pathos here above, but ethos must be addressed. If you are making a persuasive argument, you have an ethical obligation not to manipulate or mislead your audience. Your argument should be constructed accurately, without relying on fallacies, misinformation, fear tactics, or any other rhetorical device that might somehow trick the audience into agreeing with you. You need to establish trust with your audience.
Opinions are not arguments. However, arguments stem from opinions. That`s why we construct arguments in the first place, because we have opinions. The key is that you must support your argument, with the aforementioned research, logic, and organization. Don`t be content to just state a point and expect it to win your audience over wholeheartedly. Present your argument, support it with strong evidence, analyze that evidence, and continually develop a sense of why, what, and how all of it together makes your stance the correct one.
The conclusion. The conclusion should restate the main argument and supporting points. After all, the point of a persuasive essay is to convert your readers to your point of view.
Your persuasive paper should achieve the perfect balance between logos, ethos, and pathos. That`s how it will convince the reader to consider and even adopt your point of view. But how do you achieve such an impression? How exactly do you write a persuasive paper?
When you have your outline ready, it will be easy to start with the actual writing process. Still, the introduction might give you some trouble. The most important part of the introduction is the clear and concise thesis statements, which defines your point of view, as well as the direction that the entire essay is going to take.
Persuasive writing is a fixture of modern life—found in advertising, newspaper editorials, blogs, and political speeches. Often persuasive writing assignments and test prompts concern contemporary issues, for example: “The school board is debating on whether or not to ban cell phone use in school. Write an essay convincing the board to adopt your position.” As shown in this persuasive writing prompt, the main purpose is not to inform, but to “persuade” or “convince” an audience (the school board) to think or act a certain way.