Cecil Megens December 9, 2019 Flyer Templates
We see them every day—in the mail, at work or school, on community bulletin boards, in store windows: Flyers. That’s right, those bits of paper that often end up in the trash, trampled in the street, or buried under a pile of bills. But if they’re doing their job (read: have been designed well), flyers should catch your attention and maybe even get you to take action (attend this grand opening; use that coupon; buy tickets to this concert—you get the idea).
Flyers aren’t just for garage sales, basement concerts, and lost dogs. The numbers don’t lie:
~ 79% of small-to-medium business owners (SMEs) use flyers and brochures as part of their marketing activities,
~ 85% of consumers said they are more likely to shop with a small business that has professionally printed materials, such as business cards, signs, and flyers,
~ Over $15 billion was spent on flyer printing in the US alone in 2017.
Contact info like your website, email address, phone number, etc. are critical pieces of information for every flyer. After all, if you don’t add your contact info, how will your potential client/customer know where to find you to access the product, service or event you’re promoting?
You can reach the audience you want. Depending on how and where you distribute a flyer, you can get in front of a targeted audience or a more broad one. Think about where your audience spends their time (are there any coffee shops or small businesses that they frequent?) and then look into posting your flyer there.
Flyers are a great way to build awareness for an event or promotion — be it a concert, party, sale, or store opening. Designing a flyer that's both attractive and easy to read can be a bit tricky. Get a head start with hundreds of professionally designed templates you can edit and customize it;s intuitive design tools and user-friendly interface.
Flyers are easier than ever to make and print. There are tons of tools and templates out there to help you design the perfect flyer for your business.