Ava Steltenpool January 26, 2020 Flyer Templates
You should have a clear picture of your ideal client/customer and what kind of lifestyle they`ve got. Knowing who you`re targeting with your flyer will influence the design elements and language you use in your flyer. So, before you begin your flyer design, be clear about who you’re targeting.
The photos, illustrations, shapes, lines and colours you use in your flyer aren’t just about creating a pretty flyer. They all have a function. They should tie in with your business brand and accurately represent the type of service or product you offer. They should also appeal to your target audience and create an emotional response in them.
Flyers aren’t just for garage sales, basement concerts, and lost dogs. The numbers don’t lie:
~ 79% of small-to-medium business owners (SMEs) use flyers and brochures as part of their marketing activities,
~ 85% of consumers said they are more likely to shop with a small business that has professionally printed materials, such as business cards, signs, and flyers,
~ Over $15 billion was spent on flyer printing in the US alone in 2017.
Contact info like your website, email address, phone number, etc. are critical pieces of information for every flyer. After all, if you don’t add your contact info, how will your potential client/customer know where to find you to access the product, service or event you’re promoting?
There’s a lot to do before your upcoming event. Lucidpress flyer templates can help you check one more thing off your list. A flyer sample can also help you get your creativity flowing if you’re running low on inspiration.
Your flyer’s headline needs to be the first thing that your target audience will see. So, it’s got to catch their attention with its colour, size, and message. At first glance, it should tell your audience what your flyer is about and entice them to keep reading.