Ava Steltenpool December 14, 2019 Flyer Templates
We see them every day—in the mail, at work or school, on community bulletin boards, in store windows: Flyers. That’s right, those bits of paper that often end up in the trash, trampled in the street, or buried under a pile of bills. But if they’re doing their job (read: have been designed well), flyers should catch your attention and maybe even get you to take action (attend this grand opening; use that coupon; buy tickets to this concert—you get the idea).
The photos, illustrations, shapes, lines and colours you use in your flyer aren’t just about creating a pretty flyer. They all have a function. They should tie in with your business brand and accurately represent the type of service or product you offer. They should also appeal to your target audience and create an emotional response in them.
Contact info like your website, email address, phone number, etc. are critical pieces of information for every flyer. After all, if you don’t add your contact info, how will your potential client/customer know where to find you to access the product, service or event you’re promoting?
Flyers are a great way to build awareness for an event or promotion — be it a concert, party, sale, or store opening. Designing a flyer that's both attractive and easy to read can be a bit tricky. Get a head start with hundreds of professionally designed templates you can edit and customize it;s intuitive design tools and user-friendly interface.
Flyers are cost-effective. Designing and printing flyers can be cheaper than overhauling your website, paying for a billboard, or running social media ads.
You should have a clear picture of your ideal client/customer and what kind of lifestyle they`ve got. Knowing who you`re targeting with your flyer will influence the design elements and language you use in your flyer. So, before you begin your flyer design, be clear about who you’re targeting.
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